HE SECRETS OF A SUCCESSFUL BROKER

My fervent prayer for every honorable members of REBAP is to be blessed indeed by the Lord, enlarge your network, His hands might be with you, and that may His protection be with you (1 Chronicles 4:10) in all aspects of your lives. This is the reason why I want to share the secrets on How to be a successful Broker in a biblical perspective.
OPPORTUNITY is an open door, and before you enter to grab your chance of prosperity. Remember, that the door of opportunity swings on four hinges.
1. Product and Customer knowledge
2. Initiative and Hard work
3. Honesty and Integrity
4. Connections, Connections and Connections.
Let me discuss these basic techniques one at a time. This is to remind you and refresh your mind on how to apply and master these secrets in your real estate endeavor. I believe that you are intelligent enough to understand and learn from it.
“MARKETING is simply finding a NEED and FILLS it”. I don’t doubt that there’s a lot more we all can learn about marketing. This is illustrated by a member of a church congregation who didn’t show enthusiasm and concern when the Pastor announces a new in-depth Bible study class. The Pastor questioned “You mean you don’t think the deeper truths and doctrines are important?”
The member responded, “Oh well, I suppose, it’s the verses in the Bible that I know and understand that I haven’t mastered and applied yet.”
To repeat, I am not denigrating all the sophisticated market research tools at our disposal. BUT, I am suggesting that we may have gotten away from the basic and sometimes the “best way” is to return to the fundamentals, SIMPLE BUT SUCCESSFUL TECHNIQUES THAT PRODUCE SALE.
I think in down to earth and lay-man’s term, the do’s and don’ts, the very basic principles that even an aspiring broker can understand.
First basic secret, “PRODUCT AND CUSTOMER KNOWLEDGE. “
We all understand that knowledge is power. We enhance our knowledge therefore by studying and knowing every detail of our product. Generally, that is selling ourselves; our company; the developer; the projects; and specifically the exact area, the orientation, location of the property. Then up to the legal requirements and documentation
Persevere to know what the customer want and what they think; find out exactly their needs and tell them how we can meet those needs. “And let not be weary in well doing: for in due season we shall reap, if we faint not” (Galatians 6:9).
To qualify the buyers, know the level of their WILLINGNESS and CAPACITY. This will really save you a lot of time, money and effort.
There’s simply no fad that will replace the need for product and costumers knowledge.
Second we need to get back to the basics of INITIATIVE and HARDWORK. The days when selling meant simply waiting customers to come to you is ancient history. The hands of a Diligent broker make him rich (Proverbs 10:4)
We’ve got to take the initiative in selling the properties for sale in the mind of our customer. We’ve got faxes, phones, e-mails, internet, website, flyers, brochures, personal contacts using the KKK principles. Sales success is evitable only if we take the initiative and hard work to build day by day customer’s data based.
Sometimes, we hear people telling us to work smarter not harder, but to my personal experience, smarter is harder. It takes a plan… It takes conscientious follow-through… It takes phone calls… It takes letter writing and proposals… It takes personal visits… and these needs our time and actions to make the deal consummated.
The ABC of sales is Always Be Closing, means our effort is always futile if we don’t close our transaction
Look at this way, at least you as broker can set your own hours. We don’t care if you want to sleep in the day and work at night. But initiative and hard work is indeed part of the basic techniques.
The third basic is HONESTY and INTEGRITY. “One may be better than his reputation but never better than his principles”. They go hand in hand in our business, your reputation rest on your principles.
If you quote a price, honour it…If you promised to give them their documents, see that it gets to them immediately… If you cannot give them their need, say so.
We are not just looking for a sale to be able to have money, but we’re looking for a customer, whom someday eventually becomes a friend or business associate. Customers are also buying a good relationship.
Honesty and integrity counts: successful Brokers practice what they preach, they have what they sell, they love what they sell, and they tell the truth about what they sell. This is a matter of adhering to the Golden Rule of Doing to others what you want others do unto you (Matthew 7:12). I believe that Honesty and Integrity can be maintained through Fear of God.
Finally the fourth is CONNECTION. The ability to connect with GOD first (Matthew 6:33) is a quality you see in every successful Broker. No matter how much sales and marketing skills you possess or list of network you may have, if you want to be a better Broker, you must learn to connect with God and the people around you effectively.
If you want to be successful, connect yourselves to successful people, if you want to be rich aligned yourself to rich people. Mix with champions to be a champion. If you want to develop a passive income associate yourself to as many brokers as you can.
Gone are the days where you can sell alone. To stay in the market today, we have to join a real estate organization where you can interact, network, exchange listings, protected, educated and specially connected to vibrant people with commonalities and same goal of being successful financially, socially, physically, mentally and specially spiritually.
A Real Estate Broker has to realize that indeed, “TWO HEADS ARE BETTER THAN ONE (Ecclesiastes 4:9-10).”
You may be a good Broker, but your income will be limited – if you depend on yourself alone. Your time is limited, so you can see only a certain number of people a day and if you don’t go out and sell- you won’t make money.
To make money and get rich faster- you must multiply yourself- develop a network of sales force and brokers.
You have to motivate yourselves to be envisioning the benefit of synergy. You must envision the kind of broker you want to be with other brokers. Choose to associate with those wealthy and flamboyant human beings you want to be like in your life. Hence, you must choose appropriately the best organization in the real estate industry that is no other than, REBAP, the REAL ESTATE BROKERS ASSOCIATION OF THE PHILIPPINES, where the young generation can acquire wisdom from the counsels of elders and leaders.
In Sales, well done is better than well said. Our success always depends on our last sales. Expressing, meditating, and following these four basic secrets and biblical insight will make your way prosperous and then you shall have good success (Joshua 1:8).